The Dream Days Sale Event Weekend Is Coming!

There are bridal appointments… and then there are special sale events where you could find your dream dress for an incredible price.

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👗 What Is the Dream Days Sale Event?

On Saturday 26th September 2026, Dream Days Bridal Wear will be opening its doors for a very special Sale Event Weekend, as we make room for our exciting new 2027 collections.

We'll be moving lots of our beautiful current sample wedding dresses into our off-the-peg collection, giving brides and Mother of the Bride customers the chance to discover some incredible dresses at hugely reduced prices.

And we've added even more offers, fizz and treats to make this a weekend you really won't want to miss! 🥂✨

Sunday 27th September may also be added depending on demand, so if you'd like to join us, we recommend booking early.

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💍 What Offers Are Available?

We've made sure there are plenty of ways to save during the weekend.

👰 Bridal Sale Dresses From £399

A large selection of our sample wedding dresses will be available in our off-the-peg sale collection, with prices starting from just £399.

These are genuine Dream Days sample gowns being offered at special event prices, and many are one-only dresses in limited sizes.

✨ Up to 10% Off New-to-Order Bridal Dresses

Don't see your perfect dress in the sale? Don't worry!

You'll also be able to browse and try our new-to-order bridal collection during your appointment.

During the Sale Event, new-to-order bridal dresses will be eligible for up to 10% off.

So whether you're looking for an off-the-peg bargain or have fallen in love with a new-to-order gown, there are fantastic opportunities to save.

👗 Mother of the Bride Dresses From £75

Our Mother of the Bride collection is joining the celebrations too!

Selected Mother of the Bride dresses will be available from just £75, while stocks last.

And if you're looking for something from our full-price collection, we've got an offer for you too…

💫 Up to 10% Off Full-Price Mother of the Bride Dresses

During the Sale Event Weekend, full-price Mother of the Bride collection dresses will receive up to 10% off.

So whether you're searching for an incredible sale bargain or something from our current full-price collection, our experienced team will be on hand to help you find an outfit you feel amazing in.

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🥂 What Else Can You Expect?

🥂 Complimentary fizz
🍰 Delicious treats
🎁 Bridal gift bag giveaways
👰 Our expert bridal guidance and styling advice
✨ A relaxed, no-pressure boutique experience

And while we're celebrating some incredible savings, the Dream Days experience remains exactly the same.

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🤍 The Dream Days Experience

We've been helping brides and their families find their perfect dresses for 25 years, and our reputation has been built on exceptional customer service, expertise and genuine care.

Even during our Sale Event, you'll receive the same friendly, professional and personal service that Dream Days customers know and love.

Our experienced team will be there to guide you, offer honest advice and help you explore your options — without pressure.

There is absolutely no obligation to purchase.

Whether you find your dream dress on the day or simply come along to see what's available, you'll be made to feel welcome.

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📅 Event Details

Dream Days Bridal Wear Sale Event Weekend

📍 Dream Days Bridal Wear
13 Birdcage Walk
Dudley
West Midlands
DY2 7AE

📅 Saturday 26th September 2026

📅 Sunday 27th September 2026
Additional Sunday appointments may be added depending on demand.

⏰ By appointment only

This is a dedicated Sale Event appointment, so please make sure you select the correct appointment type when booking.

💌 How To Book Your Sale Event Appointment

Our Sale Event is strictly by appointment, appointments are expected to be popular.

You can book your appointment by:

💻 Booking through our website

or

📞 Calling us on 01384 234513 during our opening hours

When booking online, please select either the Bridal Sale Event or Mother of the Bride Sale Event appointment, depending on what you're looking for.

We recommend booking as soon as possible to avoid missing out.

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🚨 One Weekend. Incredible Savings. Limited Dresses.

Wedding dresses from £399.

Mother of the Bride dresses from £75.

Up to 10% off selected new-to-order bridal dresses.

Up to 10% off selected full-price Mother of the Bride dresses.

Plus fizz, treats, and, most importantly, the same five-star Dream Days experience you've come to expect.

With so many of our sale dresses being one-offs in limited sizes, once they're gone, they're gone.

So if you've been dreaming of finding your perfect dress — perhaps this is the weekend you've been waiting for. 🤍

Book your Sale Event appointment today.

We can't wait to welcome you to Dream Days Bridal Wear for a very special weekend of beautiful dresses, incredible savings and a little bit of bridal magic. 🥂✨

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Sale Event Terms & Conditions

• All Sale Event offers are valid only during the Dream Days Bridal Wear Sale Event Weekend on 26th September 2026 and, if opened, 27th September 2026.
• Offers cannot be used in conjunction with any other order, discount, promotion or offer.
• Up to 10% off selected new-to-order bridal dresses when paid for in full on the day of the Sale Event.
• Up to 10% off selected full-price Mother of the Bride collection dresses when paid for in full on the day of the Sale Event.
• Discounts are subject to the individual dress/outfit and applicable offer.
• Sale dresses and promotional offers are subject to availability.
• Please see our in-store Sale Event terms and conditions for full details at the time of ordering.
• All purchases are subject to Dream Days Bridal Wear's standard terms and conditions.

Dream Days Bridal Wear
Dudley, West Midlands
25 years of helping brides and their families find their dream dresses.

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